Alice by Heart was a musical with music by Duncan Sheik, lyrics by Steven Sater, and a book by Sater with Jessie Nelson. The musical is inspired by Lewis Carroll's Alice's Adventures in Wonderland.

I conceptualized and executed several creative directions for the key art of the Broadway musical "Alice by Heart." At the time of development, the set design and costumes had not yet been finalized.

Drawing inspiration solely from the music and script, I decided to focus on the darker undertones of the Alice narrative in the above direction.

CLIENT : BROADWAY MUSICALS

PROJECT TYPE : BRANDING, KEY ART